Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370
In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2017
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| Online Access: | http://ir.unimas.my/id/eprint/16824/ http://ir.unimas.my/id/eprint/16824/7/Crisis.pdf |
| _version_ | 1848838145472200704 |
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| author | Noratikah, Mohamad Ashar Dayang Aizza Maisha, Abang Ahmad Mus Chairil, Samani |
| author_facet | Noratikah, Mohamad Ashar Dayang Aizza Maisha, Abang Ahmad Mus Chairil, Samani |
| author_sort | Noratikah, Mohamad Ashar |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders. This preliminary
paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT). It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were experienced by the organisation. Hence, the need for this paper to investigate the crisis type/s of MH370 and examines the CRS applied by MAS by content analysing media statements that were disseminated directly to the organisation’s stakeholders on Facebook during the first day of the crisis. Results ultimately show an interesting
analysis to the crisis type of MH370, and the suitability of the CRS applied by MAS for that matter. |
| first_indexed | 2025-11-15T06:50:54Z |
| format | Article |
| id | unimas-16824 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:50:54Z |
| publishDate | 2017 |
| publisher | EDP Sciences |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-168242023-10-31T07:43:33Z http://ir.unimas.my/id/eprint/16824/ Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 Noratikah, Mohamad Ashar Dayang Aizza Maisha, Abang Ahmad Mus Chairil, Samani HE Transportation and Communications In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders. This preliminary paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT). It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were experienced by the organisation. Hence, the need for this paper to investigate the crisis type/s of MH370 and examines the CRS applied by MAS by content analysing media statements that were disseminated directly to the organisation’s stakeholders on Facebook during the first day of the crisis. Results ultimately show an interesting analysis to the crisis type of MH370, and the suitability of the CRS applied by MAS for that matter. EDP Sciences 2017 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/16824/7/Crisis.pdf Noratikah, Mohamad Ashar and Dayang Aizza Maisha, Abang Ahmad and Mus Chairil, Samani (2017) Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370. SHS Web of Conferences, 33 (00037). pp. 1-8. ISSN 2261-2424 https://www.researchgate.net/publication/313288913 DOI: 10.1051/shsconf/20173300037 |
| spellingShingle | HE Transportation and Communications Noratikah, Mohamad Ashar Dayang Aizza Maisha, Abang Ahmad Mus Chairil, Samani Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_full | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_fullStr | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_full_unstemmed | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_short | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_sort | crisis response strategy and crisis types suitability: a preliminary study on mh370 |
| topic | HE Transportation and Communications |
| url | http://ir.unimas.my/id/eprint/16824/ http://ir.unimas.my/id/eprint/16824/ http://ir.unimas.my/id/eprint/16824/ http://ir.unimas.my/id/eprint/16824/7/Crisis.pdf |