Creative strategy in advertising of undergarment in Malaysia

This study focused on creative advertising campaigns for undergarment in the context of Malaysia. The research will be emphasis on the visual communication through the integration of ideas and technology. The validation will be a final phase on measuring the effectiveness of the campaign.

Bibliographic Details
Main Author: Que, See
Format: Final Year Project Report / IMRAD
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/16772/
http://ir.unimas.my/id/eprint/16772/1/Creative%20strategy%20in%20advertising%20of%20undergarment%20in%20Malaysia%20%2824%20pages%29.pdf
http://ir.unimas.my/id/eprint/16772/7/Que%20See.pdf
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author Que, See
author_facet Que, See
author_sort Que, See
building UNIMAS Institutional Repository
collection Online Access
description This study focused on creative advertising campaigns for undergarment in the context of Malaysia. The research will be emphasis on the visual communication through the integration of ideas and technology. The validation will be a final phase on measuring the effectiveness of the campaign.
first_indexed 2025-11-15T06:50:41Z
format Final Year Project Report / IMRAD
id unimas-16772
institution Universiti Malaysia Sarawak
institution_category Local University
language English
English
last_indexed 2025-11-15T06:50:41Z
publishDate 2013
publisher Universiti Malaysia Sarawak, (UNIMAS)
recordtype eprints
repository_type Digital Repository
spelling unimas-167722024-03-01T05:53:25Z http://ir.unimas.my/id/eprint/16772/ Creative strategy in advertising of undergarment in Malaysia Que, See HJ Public Finance This study focused on creative advertising campaigns for undergarment in the context of Malaysia. The research will be emphasis on the visual communication through the integration of ideas and technology. The validation will be a final phase on measuring the effectiveness of the campaign. Universiti Malaysia Sarawak, (UNIMAS) 2013 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/16772/1/Creative%20strategy%20in%20advertising%20of%20undergarment%20in%20Malaysia%20%2824%20pages%29.pdf text en http://ir.unimas.my/id/eprint/16772/7/Que%20See.pdf Que, See (2013) Creative strategy in advertising of undergarment in Malaysia. [Final Year Project Report / IMRAD] (Unpublished)
spellingShingle HJ Public Finance
Que, See
Creative strategy in advertising of undergarment in Malaysia
title Creative strategy in advertising of undergarment in Malaysia
title_full Creative strategy in advertising of undergarment in Malaysia
title_fullStr Creative strategy in advertising of undergarment in Malaysia
title_full_unstemmed Creative strategy in advertising of undergarment in Malaysia
title_short Creative strategy in advertising of undergarment in Malaysia
title_sort creative strategy in advertising of undergarment in malaysia
topic HJ Public Finance
url http://ir.unimas.my/id/eprint/16772/
http://ir.unimas.my/id/eprint/16772/1/Creative%20strategy%20in%20advertising%20of%20undergarment%20in%20Malaysia%20%2824%20pages%29.pdf
http://ir.unimas.my/id/eprint/16772/7/Que%20See.pdf