Service-orientation and teaching quality: business degree students’ expectations of effective teaching

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Service-orientation and teaching quality: business degree students’ expectations of effective teaching

Purpose – Higher education teaching is analogous to delivering services in various business sectors. Students are regarded as customers of universities having specific needs and wants, which, if well recognized, can lead to creating delightful student experiences. This paper aims to identify the c...

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Bibliographic Details
Main Authors:	Muhammad, Kashif, Hiram, Ting
Format:	Article
Language:	English
Published:	Emerald Group Publishing Limited 2014
Subjects:	HG Finance
Online Access:	http://ir.unimas.my/id/eprint/16696/ http://ir.unimas.my/id/eprint/16696/1/Kashif.pdf

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