Service-orientation and teaching quality: business degree students’ expectations of effective teaching
Purpose – Higher education teaching is analogous to delivering services in various business sectors. Students are regarded as customers of universities having specific needs and wants, which, if well recognized, can lead to creating delightful student experiences. This paper aims to identify the c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16696/ http://ir.unimas.my/id/eprint/16696/1/Kashif.pdf |
| _version_ | 1848838117504581632 |
|---|---|
| author | Muhammad, Kashif Hiram, Ting |
| author_facet | Muhammad, Kashif Hiram, Ting |
| author_sort | Muhammad, Kashif |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Purpose – Higher education teaching is analogous to delivering services in various business sectors.
Students are regarded as customers of universities having specific needs and wants, which, if well recognized, can lead to creating delightful student experiences. This paper aims to identify the
core ideas about excellent teaching in business schools which faculty members may notice in order
to achieve excellence in teaching.
Design/methodology/approach – The study is epistemologically framed to focus on interpretivism.
The qualitative data have been collected from 30 business degree students, following a naturalistic
paradigm. The case study method has been employed to conduct face-to-face interviews.
Findings – The results revealed five core themes pertaining to teaching excellence in business
education. These include; communication style, knowledge, positive attitude, creative work, and
courtesy of the instructor as postulated by the students.
Originality/value – The insights are purposeful and contribute substantially to theory development
in the area of service-oriented teaching delivery in business education. |
| first_indexed | 2025-11-15T06:50:27Z |
| format | Article |
| id | unimas-16696 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:50:27Z |
| publishDate | 2014 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-166962022-01-26T06:21:01Z http://ir.unimas.my/id/eprint/16696/ Service-orientation and teaching quality: business degree students’ expectations of effective teaching Muhammad, Kashif Hiram, Ting HG Finance Purpose – Higher education teaching is analogous to delivering services in various business sectors. Students are regarded as customers of universities having specific needs and wants, which, if well recognized, can lead to creating delightful student experiences. This paper aims to identify the core ideas about excellent teaching in business schools which faculty members may notice in order to achieve excellence in teaching. Design/methodology/approach – The study is epistemologically framed to focus on interpretivism. The qualitative data have been collected from 30 business degree students, following a naturalistic paradigm. The case study method has been employed to conduct face-to-face interviews. Findings – The results revealed five core themes pertaining to teaching excellence in business education. These include; communication style, knowledge, positive attitude, creative work, and courtesy of the instructor as postulated by the students. Originality/value – The insights are purposeful and contribute substantially to theory development in the area of service-oriented teaching delivery in business education. Emerald Group Publishing Limited 2014 Article PeerReviewed text en http://ir.unimas.my/id/eprint/16696/1/Kashif.pdf Muhammad, Kashif and Hiram, Ting (2014) Service-orientation and teaching quality: business degree students’ expectations of effective teaching. Asian Education and Development Studies, 3 (2). pp. 163-180. ISSN 2046-3162 http://www.emeraldinsight.com/doi/full/10.1108/AEDS-06-2013-0038 DOI 10.1108/AEDS-06-2013-0038 |
| spellingShingle | HG Finance Muhammad, Kashif Hiram, Ting Service-orientation and teaching quality: business degree students’ expectations of effective teaching |
| title | Service-orientation and teaching quality: business degree students’ expectations of effective teaching |
| title_full | Service-orientation and teaching quality: business degree students’ expectations of effective teaching |
| title_fullStr | Service-orientation and teaching quality: business degree students’ expectations of effective teaching |
| title_full_unstemmed | Service-orientation and teaching quality: business degree students’ expectations of effective teaching |
| title_short | Service-orientation and teaching quality: business degree students’ expectations of effective teaching |
| title_sort | service-orientation and teaching quality: business degree students’ expectations of effective teaching |
| topic | HG Finance |
| url | http://ir.unimas.my/id/eprint/16696/ http://ir.unimas.my/id/eprint/16696/ http://ir.unimas.my/id/eprint/16696/ http://ir.unimas.my/id/eprint/16696/1/Kashif.pdf |