Market orientation, service quality and organizational
performance in service organizations in Malaysia

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Market orientation, service quality and organizational performance in service organizations in Malaysia

Purpose – This study seeks to examine the relationship between market orientation, service quality, and their impact towards organizational performance. Design/methodology/approach – A total of 175 sets of structured questionnaires were distributed to managers of 175 service organizations in the...

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Bibliographic Details
Main Authors:	T., Ramayah, Nusrah, Samat, Lo, May-Chiun
Format:	Article
Language:	English
Published:	Emerald Group Publishing Limited 2011
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/16693/ http://ir.unimas.my/id/eprint/16693/1/Ramayah.pdf

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