Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak
Purpose - Rural tourism has emerged as one of the potential economic contributors to the country’s economic growth. To this extent, tourism stakeholders are aware of the rural tourism destination competitiveness where the development should be aligned with the objectives in order to achieve desti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing Limited
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16677/ http://ir.unimas.my/id/eprint/16677/1/Community%E2%80%99s%20experiential%20knowledge%20on%20the%20development%20of%20rural%20tourism%20competitive%20%28abstract%29.pdf |
| _version_ | 1848838112561594368 |
|---|---|
| author | Chee, Hua Chin Su-Zhuang, Susan Thian Lo, May-Chiun |
| author_facet | Chee, Hua Chin Su-Zhuang, Susan Thian Lo, May-Chiun |
| author_sort | Chee, Hua Chin |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Purpose - Rural tourism has emerged as one of the potential economic contributors to the country’s
economic growth. To this extent, tourism stakeholders are aware of the rural tourism destination
competitiveness where the development should be aligned with the objectives in order to achieve
destination competitive advantage. Given the importance of studying factors that contribute to the
development of rural tourism competitive advantage, the present study proposed a research
framework by identifying six predictors from the local community based on their experiential
knowledge.
Design/methodology/approach - Data were gathered through a structured questionnaire survey
where 144 respondents comprising local communities from Kampung Semadang – Borneo Heights,
Sarawak, Malaysia were involved. To assess the developed model, SmartPLS 2.0 (M3) was applied
based on path modelling (measurement model assessment) followed by bootstrapping analysis
(structural model assessment).
Findings - Interestingly, the findings revealed that the communities believed economic, socio-cultural,
and environmental impacts significantly contributes to the development of rural tourism competitive
advantage. Additionally, communities from Kampung Semadang viewed that both community
knowledge and support for tourism greatly affect the development of rural tourism destination
competitive advantage. Surprisingly, there was no significant relationship between stakeholder
involvement and rural tourism competitive advantage.
Practical Implications - From a practical point of view, the findings of the study provide valuable
information to tourism stakeholders and policy planners about the importance of tri-dimensional
tourism impacts as well as community knowledge and support in the development of rural tourism
destination competitive advantage. In line with policy development or planning for rural tourism
development, the tourism stakeholders should pay more concern on the tri-dimensional impacts, the
importance of community knowledge about tourism, and gaining the community support for tourism
development in order to achieve the goal of competitiveness.
Originality/value – There is lack of study in investigating the development of rural tourism
competitive advantage with a holistic framework. This paper studies the intended or unintended
economic, socio-cultural and environmental impacts triggered by the tourism activities. This study
has also investigated the local communities’ knowledge and supports towards tourism as the
community efforts determine the success of a destination management, especially in the rural area.
Stakeholder involvement was also examined as the collaboration among relevant parties to create
competitive advantage is essential to achieve sustainable rural tourism. |
| first_indexed | 2025-11-15T06:50:23Z |
| format | Article |
| id | unimas-16677 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:50:23Z |
| publishDate | 2017 |
| publisher | Emerald Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-166772017-09-05T03:17:32Z http://ir.unimas.my/id/eprint/16677/ Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak Chee, Hua Chin Su-Zhuang, Susan Thian Lo, May-Chiun H Social Sciences (General) Purpose - Rural tourism has emerged as one of the potential economic contributors to the country’s economic growth. To this extent, tourism stakeholders are aware of the rural tourism destination competitiveness where the development should be aligned with the objectives in order to achieve destination competitive advantage. Given the importance of studying factors that contribute to the development of rural tourism competitive advantage, the present study proposed a research framework by identifying six predictors from the local community based on their experiential knowledge. Design/methodology/approach - Data were gathered through a structured questionnaire survey where 144 respondents comprising local communities from Kampung Semadang – Borneo Heights, Sarawak, Malaysia were involved. To assess the developed model, SmartPLS 2.0 (M3) was applied based on path modelling (measurement model assessment) followed by bootstrapping analysis (structural model assessment). Findings - Interestingly, the findings revealed that the communities believed economic, socio-cultural, and environmental impacts significantly contributes to the development of rural tourism competitive advantage. Additionally, communities from Kampung Semadang viewed that both community knowledge and support for tourism greatly affect the development of rural tourism destination competitive advantage. Surprisingly, there was no significant relationship between stakeholder involvement and rural tourism competitive advantage. Practical Implications - From a practical point of view, the findings of the study provide valuable information to tourism stakeholders and policy planners about the importance of tri-dimensional tourism impacts as well as community knowledge and support in the development of rural tourism destination competitive advantage. In line with policy development or planning for rural tourism development, the tourism stakeholders should pay more concern on the tri-dimensional impacts, the importance of community knowledge about tourism, and gaining the community support for tourism development in order to achieve the goal of competitiveness. Originality/value – There is lack of study in investigating the development of rural tourism competitive advantage with a holistic framework. This paper studies the intended or unintended economic, socio-cultural and environmental impacts triggered by the tourism activities. This study has also investigated the local communities’ knowledge and supports towards tourism as the community efforts determine the success of a destination management, especially in the rural area. Stakeholder involvement was also examined as the collaboration among relevant parties to create competitive advantage is essential to achieve sustainable rural tourism. Emerald Publishing Limited 2017 Article PeerReviewed text en http://ir.unimas.my/id/eprint/16677/1/Community%E2%80%99s%20experiential%20knowledge%20on%20the%20development%20of%20rural%20tourism%20competitive%20%28abstract%29.pdf Chee, Hua Chin and Su-Zhuang, Susan Thian and Lo, May-Chiun (2017) Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak. Tourism Review, 72 (2). pp. 238-260. ISSN 1660-5373 http://www.emeraldinsight.com/doi/abs/10.1108/TR-12-2016-0056 https://doi.org/10.1108/TR-12-2016-0056 |
| spellingShingle | H Social Sciences (General) Chee, Hua Chin Su-Zhuang, Susan Thian Lo, May-Chiun Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak |
| title | Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak |
| title_full | Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak |
| title_fullStr | Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak |
| title_full_unstemmed | Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak |
| title_short | Community’s experiential knowledge on the development of rural tourism competitive advantage: a study on Kampung Semadang – Borneo Heights, Sarawak |
| title_sort | community’s experiential knowledge on the development of rural tourism competitive advantage: a study on kampung semadang – borneo heights, sarawak |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/16677/ http://ir.unimas.my/id/eprint/16677/ http://ir.unimas.my/id/eprint/16677/ http://ir.unimas.my/id/eprint/16677/1/Community%E2%80%99s%20experiential%20knowledge%20on%20the%20development%20of%20rural%20tourism%20competitive%20%28abstract%29.pdf |