Malaysian Chinese reaction towards nudity in advertising

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Malaysian Chinese reaction towards nudity in advertising

This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in Ch...

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Bibliographic Details
Main Author:	Tiong, Kung Leong
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HB Economic Theory HT Communities. Classes. Races
Online Access:	http://ir.unimas.my/id/eprint/16584/ http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf

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