Malaysian Chinese reaction towards nudity in advertising
This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in Ch...
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Online Access: | http://ir.unimas.my/id/eprint/16584/ http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf |
| _version_ | 1848838094668693504 |
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| author | Tiong, Kung Leong |
| author_facet | Tiong, Kung Leong |
| author_sort | Tiong, Kung Leong |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in China. (2) Bth male and female Chinese also react more favourable to nudity of opposite gender in advertisements compare to other ethnic groups in previous researches. (3) There is less evidence show the cross-cultural difference of nudity in advertising in this research. |
| first_indexed | 2025-11-15T06:50:06Z |
| format | Thesis |
| id | unimas-16584 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:50:06Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-165842023-05-08T07:47:51Z http://ir.unimas.my/id/eprint/16584/ Malaysian Chinese reaction towards nudity in advertising Tiong, Kung Leong HB Economic Theory HT Communities. Classes. Races This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in China. (2) Bth male and female Chinese also react more favourable to nudity of opposite gender in advertisements compare to other ethnic groups in previous researches. (3) There is less evidence show the cross-cultural difference of nudity in advertising in this research. 2008 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf Tiong, Kung Leong (2008) Malaysian Chinese reaction towards nudity in advertising. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS). |
| spellingShingle | HB Economic Theory HT Communities. Classes. Races Tiong, Kung Leong Malaysian Chinese reaction towards nudity in advertising |
| title | Malaysian Chinese reaction towards nudity in advertising |
| title_full | Malaysian Chinese reaction towards nudity in advertising |
| title_fullStr | Malaysian Chinese reaction towards nudity in advertising |
| title_full_unstemmed | Malaysian Chinese reaction towards nudity in advertising |
| title_short | Malaysian Chinese reaction towards nudity in advertising |
| title_sort | malaysian chinese reaction towards nudity in advertising |
| topic | HB Economic Theory HT Communities. Classes. Races |
| url | http://ir.unimas.my/id/eprint/16584/ http://ir.unimas.my/id/eprint/16584/3/Malaysian%20Chinese%20reaction%20towards%20nudity%20in%20advertising%20%28fulltext%29.pdf |