The Impacts of Multi-environmental Constructs on Tourism Destination Competitiveness: Local Residents’ Perceptions
In the rural tourism industry, the environment has emerged to be of most concern to the local communities, followed by social-cultural and economic issues. Stemming from the awareness, the environment has become one of the main pillars for sustainable tourism development, particularly, rural touri...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16542/ http://ir.unimas.my/id/eprint/16542/1/The%20Impacts%20of%20Multi-environmental%20Constructs%20%28abstract%29.pdf |
| Summary: | In the rural tourism industry, the environment has emerged to be of most concern to the local communities,
followed by social-cultural and economic issues. Stemming from the awareness, the environment has become
one of the main pillars for sustainable tourism development, particularly, rural tourism destination. On the other
note, in a competitive tourism market, it is important for rural tourism destinations to create competitive
advantage in order to attract visitors. Therefore, competitiveness theory underpins the research framework
proposed and attempts to examine the impacts of multi-environmental constructs towards the development of
rural tourism destination competitiveness. A total of 278 respondents comprising of local communities from rural
destinations in Sarawak, Malaysia took part voluntarily in this study. To assess the developed model, SmartPLS
2.0 (M3) is applied based on path modelling and bootstrapping. The findings showed that local residents are in
their believed that for a rural tourism destination to enhance its competitiveness, environmental education is the
key to increase environmental conservation that lead to better quality of environment. Tourism infrastructure is
an added advantage to increase a tourism destination competitiveness. This study further discussed on the
implications of the findings, limitations, and direction for future research. |
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