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It’s not just a brand name: The impact of language on consumer attitude and behavior

Bibliographic Details
Main Authors:	Ernest Cyril , de Run, Yee, Teh Chin, Khalique, Muhammad
Format:	Article
Language:	English
Published:	International Journal of Research Studies in Management 2010
Subjects:	AC Collections. Series. Collected works H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/1654/ http://ir.unimas.my/id/eprint/1654/1/43%2BIt%2527s%2Bnot%2Bjust%2Ba%2Bbrand%2Bname%2BThe%2Bimpact%2Bof%2Blanguage%2Bon%2B%2528abstract%2529%20%281%29.pdf

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