It’s not just a brand name: The impact of language on consumer attitude and behavior
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Research Studies in Management
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1654/ http://ir.unimas.my/id/eprint/1654/1/43%2BIt%2527s%2Bnot%2Bjust%2Ba%2Bbrand%2Bname%2BThe%2Bimpact%2Bof%2Blanguage%2Bon%2B%2528abstract%2529%20%281%29.pdf |
| _version_ | 1848834805581479936 |
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| author | Ernest Cyril , de Run Yee, Teh Chin Khalique, Muhammad |
| author_facet | Ernest Cyril , de Run Yee, Teh Chin Khalique, Muhammad |
| author_sort | Ernest Cyril , de Run |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T05:57:49Z |
| format | Article |
| id | unimas-1654 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:57:49Z |
| publishDate | 2010 |
| publisher | International Journal of Research Studies in Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-16542015-03-11T07:46:38Z http://ir.unimas.my/id/eprint/1654/ It’s not just a brand name: The impact of language on consumer attitude and behavior Ernest Cyril , de Run Yee, Teh Chin Khalique, Muhammad AC Collections. Series. Collected works H Social Sciences (General) International Journal of Research Studies in Management 2010 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/1654/1/43%2BIt%2527s%2Bnot%2Bjust%2Ba%2Bbrand%2Bname%2BThe%2Bimpact%2Bof%2Blanguage%2Bon%2B%2528abstract%2529%20%281%29.pdf Ernest Cyril , de Run and Yee, Teh Chin and Khalique, Muhammad (2010) It’s not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management , 1 (2). pp. 47-56. |
| spellingShingle | AC Collections. Series. Collected works H Social Sciences (General) Ernest Cyril , de Run Yee, Teh Chin Khalique, Muhammad It’s not just a brand name: The impact of language on consumer attitude and behavior |
| title | It’s not just a brand name: The impact of language on consumer attitude and behavior |
| title_full | It’s not just a brand name: The impact of language on consumer attitude and behavior |
| title_fullStr | It’s not just a brand name: The impact of language on consumer attitude and behavior |
| title_full_unstemmed | It’s not just a brand name: The impact of language on consumer attitude and behavior |
| title_short | It’s not just a brand name: The impact of language on consumer attitude and behavior |
| title_sort | it’s not just a brand name: the impact of language on consumer attitude and behavior |
| topic | AC Collections. Series. Collected works H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/1654/ http://ir.unimas.my/id/eprint/1654/1/43%2BIt%2527s%2Bnot%2Bjust%2Ba%2Bbrand%2Bname%2BThe%2Bimpact%2Bof%2Blanguage%2Bon%2B%2528abstract%2529%20%281%29.pdf |