APA (7th ed.) Citation

Ernest Cyril , d. R., Yee, T. C., & Khalique, M. (2010). It’s not just a brand name: The impact of language on consumer attitude and behavior. International Journal of Research Studies in Management.

Chicago Style (17th ed.) Citation

Ernest Cyril , de Run, Teh Chin Yee, and Muhammad Khalique. It’s Not Just a Brand Name: The Impact of Language on Consumer Attitude and Behavior. International Journal of Research Studies in Management, 2010.

MLA (9th ed.) Citation

Ernest Cyril , de Run, et al. It’s Not Just a Brand Name: The Impact of Language on Consumer Attitude and Behavior. International Journal of Research Studies in Management, 2010.