Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research

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Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research

This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Pe...

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Bibliographic Details
Main Author:	Ronald, ak Ripid.
Format:	Thesis
Language:	English
Published:	2002
Subjects:	HD28 Management. Industrial Management
Online Access:	http://ir.unimas.my/id/eprint/16086/ http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf

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