Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research
This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Pe...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2002
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/16086/ http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf |
| _version_ | 1848837982980669440 |
|---|---|
| author | Ronald, ak Ripid. |
| author_facet | Ronald, ak Ripid. |
| author_sort | Ronald, ak Ripid. |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Peladang Fishmart), and to find out the reasons for the incurrence of loses. |
| first_indexed | 2025-11-15T06:48:19Z |
| format | Thesis |
| id | unimas-16086 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:48:19Z |
| publishDate | 2002 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-160862023-07-05T04:01:20Z http://ir.unimas.my/id/eprint/16086/ Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research Ronald, ak Ripid. HD28 Management. Industrial Management This study focused on developing a new marketing startegy for the freshwater fish industy at Batang Ai, in the district of Lubok Antu. Using the action research method, the main objective of this study was to examine the current marketing strategy through the situational analysis of the company (Peladang Fishmart), and to find out the reasons for the incurrence of loses. 2002 Thesis NonPeerReviewed text en http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf Ronald, ak Ripid. (2002) Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS). |
| spellingShingle | HD28 Management. Industrial Management Ronald, ak Ripid. Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research |
| title | Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research |
| title_full | Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research |
| title_fullStr | Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research |
| title_full_unstemmed | Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research |
| title_short | Developing marketing strategy for the fish industry Batang Ai, Lubok Antu, Bahagian Sri Aman throught action-research |
| title_sort | developing marketing strategy for the fish industry batang ai, lubok antu, bahagian sri aman throught action-research |
| topic | HD28 Management. Industrial Management |
| url | http://ir.unimas.my/id/eprint/16086/ http://ir.unimas.my/id/eprint/16086/1/Ronald%20Ripid%20ft.pdf |