An evaluation of service quality from visitors' perspectives: The case of Niah National Park in Sarawak

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An evaluation of service quality from visitors' perspectives: The case of Niah National Park in Sarawak

This study assessed the quality of services in Niah National Park (NNP) located in Sarawak, a major ecotourism destination in Malaysia. The ECOSERV instrument developed by Khan in 2003 was modified to measure visitors' expectations and perceptions on services quality. Self-administered question...

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Bibliographic Details
Main Authors:	Abas, Said, Ahmad, Shuib, Norazirah, Ayob, Fazlina, Yaakub
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak 2013
Subjects:	HC Economic History and Conditions
Online Access:	http://ir.unimas.my/id/eprint/15962/ http://ir.unimas.my/id/eprint/15962/1/Abas%20Said.pdf

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