Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians

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Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians

The awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist traveling opportunities. More people consume ethnic food for the appreciation of the culture and taste. Although the Dayaks are the largest indig...

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Bibliographic Details
Main Authors:	Hiram, Ting, Tan, Sharon, Nastassia, John Alexandra
Format:	Article
Language:	English
Published:	Elsevier B.V. 2017
Subjects:	HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/15633/ http://ir.unimas.my/id/eprint/15633/1/Consumption%20intention%20toward%20ethnic%20food%20%28abstract%29.pdf

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