Halal Restaurant: Lifestyle of Muslims in Penang
This paper is an outcome of a research project investigating on the scenario surrounding Halal restaurants in major cities and tourism destinations in Malaysia. It investigates factors that influence Muslim confidence level in choosing Halal restaurant to dine in and/or purchase food for their frien...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Global Business
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1558/ http://ir.unimas.my/id/eprint/1558/1/Halal%20Restaurant%20Lifestyle%20of%20Muslims%20%28abstract%29.pdf |
| _version_ | 1848834786630565888 |
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| author | Jamal Abdul, Nassir Shaari Muhammad, Khalique Nurul Izza, Abdul Malek |
| author_facet | Jamal Abdul, Nassir Shaari Muhammad, Khalique Nurul Izza, Abdul Malek |
| author_sort | Jamal Abdul, Nassir Shaari |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This paper is an outcome of a research project investigating on the scenario surrounding Halal restaurants in major cities and tourism destinations in Malaysia. It investigates factors that influence Muslim confidence level in choosing Halal restaurant to dine in and/or purchase food for their friends or relatives. From researcher exhaustive reviews on existing literature related to Halal concepts and extensive fieldwork studies, four variables were proposed, namely Devoutness; Awareness; and Lifestyle; tested for their influence on Confidence Level. For this paper, the report is on 247 questionnaires analyzed from 260 distributed at 10 restaurants deemed to be the most popular and mostly visited around Penang Island, one of the most popular tourism destinations in Malaysia, well known as food haven. Although the results show that all variables are significantly correlated, regression analysis indicates that only Lifestyle as the influencing factor for Muslim confidence level in selecting halal restaurant in Penang |
| first_indexed | 2025-11-15T05:57:31Z |
| format | Article |
| id | unimas-1558 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:57:31Z |
| publishDate | 2013 |
| publisher | International Journal of Global Business |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-15582015-03-10T03:03:07Z http://ir.unimas.my/id/eprint/1558/ Halal Restaurant: Lifestyle of Muslims in Penang Jamal Abdul, Nassir Shaari Muhammad, Khalique Nurul Izza, Abdul Malek H Social Sciences (General) HM Sociology This paper is an outcome of a research project investigating on the scenario surrounding Halal restaurants in major cities and tourism destinations in Malaysia. It investigates factors that influence Muslim confidence level in choosing Halal restaurant to dine in and/or purchase food for their friends or relatives. From researcher exhaustive reviews on existing literature related to Halal concepts and extensive fieldwork studies, four variables were proposed, namely Devoutness; Awareness; and Lifestyle; tested for their influence on Confidence Level. For this paper, the report is on 247 questionnaires analyzed from 260 distributed at 10 restaurants deemed to be the most popular and mostly visited around Penang Island, one of the most popular tourism destinations in Malaysia, well known as food haven. Although the results show that all variables are significantly correlated, regression analysis indicates that only Lifestyle as the influencing factor for Muslim confidence level in selecting halal restaurant in Penang International Journal of Global Business 2013 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/1558/1/Halal%20Restaurant%20Lifestyle%20of%20Muslims%20%28abstract%29.pdf Jamal Abdul, Nassir Shaari and Muhammad, Khalique and Nurul Izza, Abdul Malek (2013) Halal Restaurant: Lifestyle of Muslims in Penang. International Journal of Global Business, 6 (2). pp. 1-15. |
| spellingShingle | H Social Sciences (General) HM Sociology Jamal Abdul, Nassir Shaari Muhammad, Khalique Nurul Izza, Abdul Malek Halal Restaurant: Lifestyle of Muslims in Penang |
| title | Halal Restaurant: Lifestyle of Muslims in Penang |
| title_full | Halal Restaurant: Lifestyle of Muslims in Penang |
| title_fullStr | Halal Restaurant: Lifestyle of Muslims in Penang |
| title_full_unstemmed | Halal Restaurant: Lifestyle of Muslims in Penang |
| title_short | Halal Restaurant: Lifestyle of Muslims in Penang |
| title_sort | halal restaurant: lifestyle of muslims in penang |
| topic | H Social Sciences (General) HM Sociology |
| url | http://ir.unimas.my/id/eprint/1558/ http://ir.unimas.my/id/eprint/1558/1/Halal%20Restaurant%20Lifestyle%20of%20Muslims%20%28abstract%29.pdf |