Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

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Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativeness behavior with respect to consumer indepe...

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Bibliographic Details
Main Authors:	Shahid, Rasool, Asif Ayub, Kiyani, Fadilah, Siali, Hiram, Ting, Mahani Mohammad, Abdu Shakur
Format:	Article
Language:	English
Published:	EconJournals 2017
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/15369/ http://ir.unimas.my/id/eprint/15369/1/Consumer%20Innovativeness%20in%20Consumer%20%28abstract%29.pdf

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