Young Adult Sarawakian Purchase Intention On Junk Food Based On Packaging Design Elements

Young Adult Sarawakian Purchase Intention On Junk Food Based On Packaging Design Elements

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards pack...

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Bibliographic Details
Main Authors: Fadilah, Siali, Kii, Winnie Lin Lin, Mahani Muhammad, Abdu Shakur, Norazirah, Ayob
Format: Article
Language:English
Published: Institute of Borneo Studies, UNIMAS 2016
Subjects:
TS Manufactures
Online Access:http://ir.unimas.my/id/eprint/15051/
http://ir.unimas.my/id/eprint/15051/1/YOUNG%20ADULT%20SARAWAKIAN%20PURCHASE%20INTENTION%20ON%20JUNK%20FOOD%20BASED%20%28abstract%29.pdf

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