Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective

Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective

This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that l...

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Bibliographic Details
Main Authors: Law, Fung- Yee, Lo, May-Chiun
Format: Article
Language:English
Published: Asian Academy of Management and Penerbit Universiti Sains Malaysia 2016
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/15023/
http://ir.unimas.my/id/eprint/15023/1/RURAL%20TOURISM%20DESTINATION%20COMPETITIVENES%20OF%20KUBAH%20NATIONAL%20PARK%20IN%20SARAWAK%20%28ABSTRACT%29.pdf

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