Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective
This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that l...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Asian Academy of Management and Penerbit Universiti Sains Malaysia
2016
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| Online Access: | http://ir.unimas.my/id/eprint/15023/ http://ir.unimas.my/id/eprint/15023/1/RURAL%20TOURISM%20DESTINATION%20COMPETITIVENES%20OF%20KUBAH%20NATIONAL%20PARK%20IN%20SARAWAK%20%28ABSTRACT%29.pdf |
| _version_ | 1848837769370009600 |
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| author | Law, Fung- Yee Lo, May-Chiun |
| author_facet | Law, Fung- Yee Lo, May-Chiun |
| author_sort | Law, Fung- Yee |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of
adequate attentions on tourists' perceptions when designing a competitive paradigm for
their development and management. This paper proposes a competitive model to evaluate
important factors that link to destination competitiveness. The elements of destination
competitiveness investigated in this study include natural resources, range of activities,
accessibility of destination and local communities. SmartPLS 2.0 (M3) is applied in this
study to analyse the data collected based on path modelling and then bootstrapping. A
total of 103 questionnaires collected back from Kubah National Park by using convenience
sampling technique. Based on the result, natural resources, range of activities and
accessibility have a significant influence on destination competitiveness. However, local
communities were found not significantly influence on destination competitiveness. The
results of this study are believed to contribute to tourism authorities in choosing the right
tourism development paradigms in specific rural areas. |
| first_indexed | 2025-11-15T06:44:55Z |
| format | Article |
| id | unimas-15023 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:44:55Z |
| publishDate | 2016 |
| publisher | Asian Academy of Management and Penerbit Universiti Sains Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-150232017-02-16T08:48:36Z http://ir.unimas.my/id/eprint/15023/ Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective Law, Fung- Yee Lo, May-Chiun H Social Sciences (General) This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that link to destination competitiveness. The elements of destination competitiveness investigated in this study include natural resources, range of activities, accessibility of destination and local communities. SmartPLS 2.0 (M3) is applied in this study to analyse the data collected based on path modelling and then bootstrapping. A total of 103 questionnaires collected back from Kubah National Park by using convenience sampling technique. Based on the result, natural resources, range of activities and accessibility have a significant influence on destination competitiveness. However, local communities were found not significantly influence on destination competitiveness. The results of this study are believed to contribute to tourism authorities in choosing the right tourism development paradigms in specific rural areas. Asian Academy of Management and Penerbit Universiti Sains Malaysia 2016 Article PeerReviewed text en http://ir.unimas.my/id/eprint/15023/1/RURAL%20TOURISM%20DESTINATION%20COMPETITIVENES%20OF%20KUBAH%20NATIONAL%20PARK%20IN%20SARAWAK%20%28ABSTRACT%29.pdf Law, Fung- Yee and Lo, May-Chiun (2016) Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective. Asian Academy of Management Journal, 21 (1). pp. 127-148. ISSN 2180-4192 http://dx.doi.org/10.21315/ aamj2016.21.supp.1.6 |
| spellingShingle | H Social Sciences (General) Law, Fung- Yee Lo, May-Chiun Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective |
| title | Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective |
| title_full | Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective |
| title_fullStr | Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective |
| title_full_unstemmed | Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective |
| title_short | Rural tourism destination competitivenes of Kubah National Park in Sarawak: tourists'perspective |
| title_sort | rural tourism destination competitivenes of kubah national park in sarawak: tourists'perspective |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/15023/ http://ir.unimas.my/id/eprint/15023/ http://ir.unimas.my/id/eprint/15023/1/RURAL%20TOURISM%20DESTINATION%20COMPETITIVENES%20OF%20KUBAH%20NATIONAL%20PARK%20IN%20SARAWAK%20%28ABSTRACT%29.pdf |