Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis
This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioral relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSC Journals, Kuala Lumpur, Malaysia
2016
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| Online Access: | http://ir.unimas.my/id/eprint/14419/ http://ir.unimas.my/id/eprint/14419/2/ATTITUDE%20TOWARDS%20-%20Copy.pdf |
| _version_ | 1848837644528648192 |
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| author | Hiram, Ting Ernest Cyril, de Run Sudiyanti, Sudiyanti Cheah, Jun-Hwa |
| author_facet | Hiram, Ting Ernest Cyril, de Run Sudiyanti, Sudiyanti Cheah, Jun-Hwa |
| author_sort | Hiram, Ting |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioral relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude and subsequently intention. Since little study is done to compare advertising attitudes in the Southeast Asian context, multi-group analysis using variance-based structural equation modeling is used to investigate the subject matter between the two countries. Online questionnaire was administered, and 215 Malaysians and 147 Indonesians responded in two months. The findings show Malaysians and Indonesians share similar beliefs, attitude and intention towards advertising except for the belief about materialism. The effect of such belief is also found to be significantly different between them. Despite being largely similar in advertising attitude, it is pivotal to distinguish their advertising beliefs. The study lays foundations for further cross-border investigation in this region. |
| first_indexed | 2025-11-15T06:42:56Z |
| format | Article |
| id | unimas-14419 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:42:56Z |
| publishDate | 2016 |
| publisher | CSC Journals, Kuala Lumpur, Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-144192022-05-25T06:54:29Z http://ir.unimas.my/id/eprint/14419/ Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis Hiram, Ting Ernest Cyril, de Run Sudiyanti, Sudiyanti Cheah, Jun-Hwa HG Finance This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioral relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude and subsequently intention. Since little study is done to compare advertising attitudes in the Southeast Asian context, multi-group analysis using variance-based structural equation modeling is used to investigate the subject matter between the two countries. Online questionnaire was administered, and 215 Malaysians and 147 Indonesians responded in two months. The findings show Malaysians and Indonesians share similar beliefs, attitude and intention towards advertising except for the belief about materialism. The effect of such belief is also found to be significantly different between them. Despite being largely similar in advertising attitude, it is pivotal to distinguish their advertising beliefs. The study lays foundations for further cross-border investigation in this region. CSC Journals, Kuala Lumpur, Malaysia 2016 Article PeerReviewed text en http://ir.unimas.my/id/eprint/14419/2/ATTITUDE%20TOWARDS%20-%20Copy.pdf Hiram, Ting and Ernest Cyril, de Run and Sudiyanti, Sudiyanti and Cheah, Jun-Hwa (2016) Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis. International Journal of Business Research and Management (IJBRM), 16 (4). pp. 57-66. ISSN 2180-2165 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992390023&partnerID=40&md5=975bb44f697063ea7d3eaae5594613d0 DOI: 10.18374/IJBR-16-4.5 |
| spellingShingle | HG Finance Hiram, Ting Ernest Cyril, de Run Sudiyanti, Sudiyanti Cheah, Jun-Hwa Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis |
| title | Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis |
| title_full | Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis |
| title_fullStr | Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis |
| title_full_unstemmed | Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis |
| title_short | Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis |
| title_sort | attitude towards advertising : evidence from malaysia and indonesia using multi-group analysis |
| topic | HG Finance |
| url | http://ir.unimas.my/id/eprint/14419/ http://ir.unimas.my/id/eprint/14419/ http://ir.unimas.my/id/eprint/14419/ http://ir.unimas.my/id/eprint/14419/2/ATTITUDE%20TOWARDS%20-%20Copy.pdf |