Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Malaysia

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Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Malaysia

Despite the abundance of marketing literature on consumer complaint behaviour, little is done to explicate such behaviour from generational perspectives. How the older and younger groups complain, and whether the latter learn or inherit behavioural values from the former remain unknown. Using theo...

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Bibliographic Details
Main Authors:	Hiram, Ting, Wong, Winnie Poh-Ming, Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2016
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/14263/ http://ir.unimas.my/id/eprint/14263/1/Complaint.pdf

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