Food neophobia and ethnic food consumption intention
An extension of the theory of planned behaviour

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Food neophobia and ethnic food consumption intention An extension of the theory of planned behaviour

Purpose – The purpose of this paper is to serve as groundwork to investigate the determinants of ethnic food consumption intention in the context of developing markets. Using the theory of planned behaviour as the underlying basis, it is aimed to explain the effect of attitude, subjective norm and p...

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Bibliographic Details
Main Authors:	Hiram, Ting, Ernest Cyril, de Run, Cheah, Jun-Hwa, Chuah, Francis
Format:	Article
Language:	English
Published:	Emerald Group Publishing Limited 2016
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/14261/ http://ir.unimas.my/id/eprint/14261/1/Hiram%20Ting.pdf

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