An investigation of new product management and performance measurements : A test in Banking Industry

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An investigation of new product management and performance measurements : A test in Banking Industry

The general objective of this study was to investigate the influence of new product management on performance measurements. Specifically, the purpose of this study was to examine the influence of firm image, brand strength, market sensing capability, product innovativeness, and new product qualit...

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Bibliographic Details
Main Author:	Fong, Sook Fun
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak (UNIMAS) 2012
Subjects:	HD28 Management. Industrial Management
Online Access:	http://ir.unimas.my/id/eprint/14242/ http://ir.unimas.my/id/eprint/14242/3/Fong%20Sook%20Fun%20ft.pdf

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