Rural Destinations And Tourists' Satisfaction

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Rural Destinations And Tourists' Satisfaction

Past studies have shown that good service quality often leads to a better performance and higher satisfaction level. This study examines service quality dimensions and its impact on Bario, a rural tourism destination in Malaysia. Five dimensions of service quality namely, places of interest, scener...

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Bibliographic Details
Main Authors:	Lo, May-Chiun, Peter, Songan, Abang Azlan, Mohamad, Wee, Alvin Yeo
Format:	Article
Language:	English
Published:	Institute for International Management and Technology 2011
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/14169/ http://ir.unimas.my/id/eprint/14169/1/RURAL%20DESTINATIONS.pdf

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