Rural Destinations And Tourists' Satisfaction
Past studies have shown that good service quality often leads to a better performance and higher satisfaction level. This study examines service quality dimensions and its impact on Bario, a rural tourism destination in Malaysia. Five dimensions of service quality namely, places of interest, scener...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Institute for International Management and Technology
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/14169/ http://ir.unimas.my/id/eprint/14169/1/RURAL%20DESTINATIONS.pdf |
| _version_ | 1848837584965337088 |
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| author | Lo, May-Chiun Peter, Songan Abang Azlan, Mohamad Wee, Alvin Yeo |
| author_facet | Lo, May-Chiun Peter, Songan Abang Azlan, Mohamad Wee, Alvin Yeo |
| author_sort | Lo, May-Chiun |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Past studies have shown that good service quality often leads to a better performance and higher satisfaction level. This study examines service quality dimensions and its impact on Bario, a rural tourism destination in
Malaysia. Five dimensions of service quality namely, places of interest, sceneries, outdoor activities, atmosphere, and motives interest, have been chosen as the focus of this study on tourists' satisfaction. This study focuses on tourists, who visited Bario between August 2009 and January,
2010, as a population of interest. One hundred and forty six local and foreign tourists participated in this study, which attempted to add to the sparse research and to bridge the gap between service quality and tourists' satisfaction in the rural destination. The analysis has shown that different
service quality components had various impacts on tourists' satisfaction. The results of this study propose that places, outdoor and atmosphere are the important dimensions to enhance tourists' satisfaction. Implications of the findings, potential limitations of the study, and directions for future research, are discussed. |
| first_indexed | 2025-11-15T06:41:59Z |
| format | Article |
| id | unimas-14169 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:41:59Z |
| publishDate | 2011 |
| publisher | Institute for International Management and Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-141692022-03-22T03:07:26Z http://ir.unimas.my/id/eprint/14169/ Rural Destinations And Tourists' Satisfaction Lo, May-Chiun Peter, Songan Abang Azlan, Mohamad Wee, Alvin Yeo H Social Sciences (General) Past studies have shown that good service quality often leads to a better performance and higher satisfaction level. This study examines service quality dimensions and its impact on Bario, a rural tourism destination in Malaysia. Five dimensions of service quality namely, places of interest, sceneries, outdoor activities, atmosphere, and motives interest, have been chosen as the focus of this study on tourists' satisfaction. This study focuses on tourists, who visited Bario between August 2009 and January, 2010, as a population of interest. One hundred and forty six local and foreign tourists participated in this study, which attempted to add to the sparse research and to bridge the gap between service quality and tourists' satisfaction in the rural destination. The analysis has shown that different service quality components had various impacts on tourists' satisfaction. The results of this study propose that places, outdoor and atmosphere are the important dimensions to enhance tourists' satisfaction. Implications of the findings, potential limitations of the study, and directions for future research, are discussed. Institute for International Management and Technology 2011 Article PeerReviewed text en http://ir.unimas.my/id/eprint/14169/1/RURAL%20DESTINATIONS.pdf Lo, May-Chiun and Peter, Songan and Abang Azlan, Mohamad and Wee, Alvin Yeo (2011) Rural Destinations And Tourists' Satisfaction. Journal of Services Research, 11 (2). ISSN 1094-6705 https://journals.sagepub.com/home/jsr |
| spellingShingle | H Social Sciences (General) Lo, May-Chiun Peter, Songan Abang Azlan, Mohamad Wee, Alvin Yeo Rural Destinations And Tourists' Satisfaction |
| title | Rural Destinations And Tourists' Satisfaction |
| title_full | Rural Destinations And Tourists' Satisfaction |
| title_fullStr | Rural Destinations And Tourists' Satisfaction |
| title_full_unstemmed | Rural Destinations And Tourists' Satisfaction |
| title_short | Rural Destinations And Tourists' Satisfaction |
| title_sort | rural destinations and tourists' satisfaction |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/14169/ http://ir.unimas.my/id/eprint/14169/ http://ir.unimas.my/id/eprint/14169/1/RURAL%20DESTINATIONS.pdf |