Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

QR Code

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

Bibliographic Details
Main Authors:	Jee, Teck-Weng, Ernest Cyril , de Run
Format:	Article
Language:	English
Published:	Emerald Group Publishing Limited 2013
Subjects:	H Social Sciences (General) HB Economic Theory HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/1413/ http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf

Similar Items

Body Image of Pakistani Consumers
by: Tariq, Jalees, et al.
Published: (2014)

How Adolescents View Advertising: The Effects of Beliefs and Personal Values
by: Ernest Cyril, de Run, et al.
Published: (2014)

Beyond Demographic Boundary: Determining Generational Values by Cohorts
by: Ernest Cyril, de Run, et al.
Published: (2014)

The influence of facebook friends towards consumer purchase intention.
by: Chua, Queenie Nam Sie
Published: (2013)

Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia
by: de Run, Ernest Cyril, et al.
Published: (2010)

Attitude Towards Advertising: A Young Generation Cohort's Perspective
by: Hiram, Ting, et al.
Published: (2015)

A Qualitative Inquiry into the Formation of Generational Cohorts: A Case of an Emerging Market
by: Hiram, Ting, et al.
Published: (2015)

Determining Attitudinal Beliefs about Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2014)

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Generational Cohorts and Their Beliefs and Attitude towards Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity
by: Hiram, Ting, et al.
Published: (2015)

Chinese Generation Xers’ Attitude toward Advertising:Evidence from Hong Kong and Shanghai Consumers
by: Ernest Cyril, de Run, et al.
Published: (2012)

Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
by: Khanekharab, Jasmine
Published: (2009)

Understanding consumer’s intention to purchase the green product: The role social media marketing
by: Wong, Jia Yie, et al.
Published: (2024)

The influence of role models on young adults purchase
by: Ernest Cyril, de Run, et al.
Published: (2010)

Should leader power and sex play an important role in predictiong influence tactics?
by: Lo, May Chiun, et al.
Published: (2007)

Should leader power and sex play an important role in predictiong influence tactics?
by: Lo, May-Chiun, et al.
Published: (2007)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee
by: Jee, Teck-Weng
Published: (2018)

A study on online consumer behaviour of impulsive buying and online consumer satisfaction during festival season in Malaysia among of UTAR student
by: Ng, Jia Qi
Published: (2023)

Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context
by: Dwi Sunu Kanto, Slamet Widodo, et al.
Published: (2013)

Why Malaysians join and stay on in a Multi-Level marketing Company
by: Ong, Cecilia See Kiaw, et al.
Published: (2007)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

Human rights are not for sale
by: Razak, Dzulkifli Abd
Published: (2011)

Understanding the effects of social media fake news on consumers’ brand trust and purchase intention
by: Chen, Zi Ying, et al.
Published: (2023)

Ethnically targeted advertising : views of those not targeted
by: Ernest Cyril , de Run
Published: (2007)

The influence of role models on young adults purchase
by: Ernest Cyril, de Run, et al.
Published: (2010)

Modeling customer satisfaction in cellular phone services
by: Muhammad Mohsin, Butt, et al.
Published: (2009)

Metrosexual Identity: Perception Of Malaysian Male Consumers Towards Cosmetic And Skincare Product
by: Wee, Ming Lau, et al.
Published: (2017)

Customer service personnel’s perceptions of customers: The case of a telecommunications firm
by: Ernest Cyril, de Run, et al.
Published: (2007)

Service recovery strategies in western based fast food restaurants : a structural equation model test
by: Ernest Cyril , de Run, et al.
Published: (2008)

Impacts of green marketing mix on consumer purchasing behaviour and the moderation of consumer adaptive-innovative characteristics
by: Mukhzamir , Mahathir
Published: (2024)

Consistency of online consumers' perceptions of posted comments: An analysis of TripAdvisor reviews
by: Khoo, Foo Sheng*, et al.
Published: (2017)

Celebrity endorser and respondents gender: Its impact on company, behavioral and attitudinal variables
by: Phang, Grace, et al.
Published: (2007)

Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour?
by: Nikhashemi, Seyedrajab *, et al.
Published: (2017)

Impact of social media influencer on Instagram user purchase intention: the fashion industry
by: Chun, Cui Shan, et al.
Published: (2018)

Gaya hidup wanita yang menjalankan urusan pembelian bahan makanan: kajian kes di Bandaraya Kuching
by: Shazali, Abu Mansor, et al.
Published: (2012)

Service recovery strategies in western based fast food restaurants : a structural equation model test
by: Ernest Cyril, de Run, et al.
Published: (2008)

The Effects of Price Promotions on Consumers's Perceived Value and Purchase Intention
by: Hsu, Yung-Fen
Published: (2008)

Attitudinal and behavioral response to coo cues for low involvement product
by: Chan, Angelina Wan Sian, et al.
Published: (2010)