Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1413/ http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf |
| _version_ | 1848834755991175168 |
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| author | Jee, Teck-Weng Ernest Cyril , de Run |
| author_facet | Jee, Teck-Weng Ernest Cyril , de Run |
| author_sort | Jee, Teck-Weng |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T05:57:01Z |
| format | Article |
| id | unimas-1413 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:57:01Z |
| publishDate | 2013 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-14132015-08-19T07:16:29Z http://ir.unimas.my/id/eprint/1413/ Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product Jee, Teck-Weng Ernest Cyril , de Run H Social Sciences (General) HB Economic Theory HM Sociology Emerald Group Publishing Limited 2013 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf Jee, Teck-Weng and Ernest Cyril , de Run (2013) Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product. Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 70-101. http://www.researchgate.net/publication/236204270_Consumers'_personal_values_and_sales_promotion_preferences_effect_on_behavioural_intention_and_purchase_satisfaction_for_consumer_product DOI: 10.1108/13555851311290948 |
| spellingShingle | H Social Sciences (General) HB Economic Theory HM Sociology Jee, Teck-Weng Ernest Cyril , de Run Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product |
| title | Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product |
| title_full | Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product |
| title_fullStr | Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product |
| title_full_unstemmed | Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product |
| title_short | Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product |
| title_sort | consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product |
| topic | H Social Sciences (General) HB Economic Theory HM Sociology |
| url | http://ir.unimas.my/id/eprint/1413/ http://ir.unimas.my/id/eprint/1413/ http://ir.unimas.my/id/eprint/1413/ http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf |