Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1413/ http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf |
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