Constructing ethnic identification variables of Malay, Chinese and Iban
This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were...
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| Format: | Article |
| Language: | English |
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The ICFAI Journal of Marketing Management
2007
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| Online Access: | http://ir.unimas.my/id/eprint/1411/ http://ir.unimas.my/id/eprint/1411/1/24%2BConstructing%2BEthnic%2BIdentification%2B%2528abstract%2529%20%281%29.pdf |
| _version_ | 1848834755673456640 |
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| author | Ernest Cyril , de Run |
| author_facet | Ernest Cyril , de Run |
| author_sort | Ernest Cyril , de Run |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were translated into nine constructs. Data collected was analyzed using exploratory factor analysis on three ethnic groups, Malay, Chinese and Iban in Malaysia. The findings indicate that "my language" and "my friends" can measure ethnic identification strength, with a caveat for religion Malays. |
| first_indexed | 2025-11-15T05:57:01Z |
| format | Article |
| id | unimas-1411 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:57:01Z |
| publishDate | 2007 |
| publisher | The ICFAI Journal of Marketing Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-14112015-07-23T06:24:48Z http://ir.unimas.my/id/eprint/1411/ Constructing ethnic identification variables of Malay, Chinese and Iban Ernest Cyril , de Run HT Communities. Classes. Races This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were translated into nine constructs. Data collected was analyzed using exploratory factor analysis on three ethnic groups, Malay, Chinese and Iban in Malaysia. The findings indicate that "my language" and "my friends" can measure ethnic identification strength, with a caveat for religion Malays. The ICFAI Journal of Marketing Management 2007 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/1411/1/24%2BConstructing%2BEthnic%2BIdentification%2B%2528abstract%2529%20%281%29.pdf Ernest Cyril , de Run (2007) Constructing ethnic identification variables of Malay, Chinese and Iban. The ICFAI Journal of Marketing Management, 6 (3). pp. 38-52. ISSN 0972-6845 http://www.researchgate.net/publication/236202595_Constructing_ethnic_identification_variables_of_Malay_Chinese_and_Iban |
| spellingShingle | HT Communities. Classes. Races Ernest Cyril , de Run Constructing ethnic identification variables of Malay, Chinese and Iban |
| title | Constructing ethnic identification variables of Malay, Chinese and Iban |
| title_full | Constructing ethnic identification variables of Malay, Chinese and Iban |
| title_fullStr | Constructing ethnic identification variables of Malay, Chinese and Iban |
| title_full_unstemmed | Constructing ethnic identification variables of Malay, Chinese and Iban |
| title_short | Constructing ethnic identification variables of Malay, Chinese and Iban |
| title_sort | constructing ethnic identification variables of malay, chinese and iban |
| topic | HT Communities. Classes. Races |
| url | http://ir.unimas.my/id/eprint/1411/ http://ir.unimas.my/id/eprint/1411/ http://ir.unimas.my/id/eprint/1411/1/24%2BConstructing%2BEthnic%2BIdentification%2B%2528abstract%2529%20%281%29.pdf |