Attitudinal and behavioral response to coo cues for low involvement product

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Attitudinal and behavioral response to coo cues for low involvement product

A considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. Previous research also suggests the outcomes of country-of-origin effect differ by product type investigated in addition to countries selected...

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Bibliographic Details
Main Authors:	Chan, Angelina Wan Sian, Muhammad Khalique, Muhd Sadique, Ernest Cyril, de Run
Format:	Article
Language:	English
Published:	International Journal of Research Studies in Management 2010
Subjects:	H Social Sciences (General) HM Sociology
Online Access:	http://ir.unimas.my/id/eprint/1403/ http://ir.unimas.my/id/eprint/1403/1/42%255B1%255D.1%2B%2528abstract%2529%20%281%29.pdf

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