Attitudinal and behavioral response to coo cues for low involvement product
A considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. Previous research also suggests the outcomes of country-of-origin effect differ by product type investigated in addition to countries selected...
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| Format: | Article |
| Language: | English |
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International Journal of Research Studies in Management
2010
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| Online Access: | http://ir.unimas.my/id/eprint/1403/ http://ir.unimas.my/id/eprint/1403/1/42%255B1%255D.1%2B%2528abstract%2529%20%281%29.pdf |
| _version_ | 1848834754236907520 |
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| author | Chan, Angelina Wan Sian Muhammad Khalique, Muhd Sadique Ernest Cyril, de Run |
| author_facet | Chan, Angelina Wan Sian Muhammad Khalique, Muhd Sadique Ernest Cyril, de Run |
| author_sort | Chan, Angelina Wan Sian |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | A considerable number of empirical studies on country-of-origin had indicated its influence
on consumer product evaluation as well as purchase intention. Previous research also suggests
the outcomes of country-of-origin effect differ by product type investigated in addition to
countries selected for examination. The main crux of this study to explore the role that
country-of-origin cue plays on Malaysian consumer’s product evaluation as well as purchase
intention of a low involvement product i.e. toothpaste. This study considered both local
(Malaysia – Colgate) and foreign (China – Darlie and Australia – Sensodyne) brands of
toothpaste that were initially determined through a pre-test. Data was collected via a survey
utilizing self-administered questionnaires by respondents aged 20 and above and analyzed
using means, analysis of variance (ANOVA) as well as T-test. Findings revealed that
Malaysians generally prefer products from developed nations as opposed to those made
locally or imported from less developed countries. Additionally, it was also found that
consumers tend to prefer local toothpaste when compared to the toothpaste made in China.
Implications for management are discussed. This study is preliminary in nature and it will be
a milestone for the potential contributors. |
| first_indexed | 2025-11-15T05:57:00Z |
| format | Article |
| id | unimas-1403 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:57:00Z |
| publishDate | 2010 |
| publisher | International Journal of Research Studies in Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-14032016-04-14T00:39:37Z http://ir.unimas.my/id/eprint/1403/ Attitudinal and behavioral response to coo cues for low involvement product Chan, Angelina Wan Sian Muhammad Khalique, Muhd Sadique Ernest Cyril, de Run H Social Sciences (General) HM Sociology A considerable number of empirical studies on country-of-origin had indicated its influence on consumer product evaluation as well as purchase intention. Previous research also suggests the outcomes of country-of-origin effect differ by product type investigated in addition to countries selected for examination. The main crux of this study to explore the role that country-of-origin cue plays on Malaysian consumer’s product evaluation as well as purchase intention of a low involvement product i.e. toothpaste. This study considered both local (Malaysia – Colgate) and foreign (China – Darlie and Australia – Sensodyne) brands of toothpaste that were initially determined through a pre-test. Data was collected via a survey utilizing self-administered questionnaires by respondents aged 20 and above and analyzed using means, analysis of variance (ANOVA) as well as T-test. Findings revealed that Malaysians generally prefer products from developed nations as opposed to those made locally or imported from less developed countries. Additionally, it was also found that consumers tend to prefer local toothpaste when compared to the toothpaste made in China. Implications for management are discussed. This study is preliminary in nature and it will be a milestone for the potential contributors. International Journal of Research Studies in Management 2010 Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/1403/1/42%255B1%255D.1%2B%2528abstract%2529%20%281%29.pdf Chan, Angelina Wan Sian and Muhammad Khalique, Muhd Sadique and Ernest Cyril, de Run (2010) Attitudinal and behavioral response to coo cues for low involvement product. International Journal of Research Studies in Management, 1 (2). pp. 3-14. ISSN 2243-7789 http://www.researchgate.net/publication/272696400_Attitudinal_and_Behavioral_Response_to_Coo_Cues_for_Low_Involvement_Product DOI: 10.5861/ijrsm.2012.v1i2.41 |
| spellingShingle | H Social Sciences (General) HM Sociology Chan, Angelina Wan Sian Muhammad Khalique, Muhd Sadique Ernest Cyril, de Run Attitudinal and behavioral response to coo cues for low involvement product |
| title | Attitudinal and behavioral response to coo cues for low involvement product |
| title_full | Attitudinal and behavioral response to coo cues for low involvement product |
| title_fullStr | Attitudinal and behavioral response to coo cues for low involvement product |
| title_full_unstemmed | Attitudinal and behavioral response to coo cues for low involvement product |
| title_short | Attitudinal and behavioral response to coo cues for low involvement product |
| title_sort | attitudinal and behavioral response to coo cues for low involvement product |
| topic | H Social Sciences (General) HM Sociology |
| url | http://ir.unimas.my/id/eprint/1403/ http://ir.unimas.my/id/eprint/1403/ http://ir.unimas.my/id/eprint/1403/ http://ir.unimas.my/id/eprint/1403/1/42%255B1%255D.1%2B%2528abstract%2529%20%281%29.pdf |