Attitude Towards Advertising: From Malaysians And Indonesians Perspectives

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Attitude Towards Advertising: From Malaysians And Indonesians Perspectives

This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioural relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude...

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Bibliographic Details
Main Authors:	Hiram, Ting, Ernest Cyril, de Run, Sudiyanti, Sudiyanti, Cheah, Jun-Hwa
Format:	Proceeding
Language:	English
Published:	2016
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/13981/ http://ir.unimas.my/id/eprint/13981/1/Attitude%20towards%20Advertising%20%28abstract%29.pdf

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