Complaint Behaviour By Generations: A Qualitative Inquiry From Mother-Daughter Perspectives

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Complaint Behaviour By Generations: A Qualitative Inquiry From Mother-Daughter Perspectives

Despite the abundance of marketing literature on consumer complaint behaviour, little is done to explicate such behaviour from generational perspectives. How the older and younger groups complain, and whether the latter learn or inherit behavioural values from the former through observation remai...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Hiram, Ting, Hai-Ee, Tan, Huat, Wei Huang
Format:	Proceeding
Language:	English
Published:	2016
Subjects:	H Social Sciences (General) HG Finance
Online Access:	http://ir.unimas.my/id/eprint/13662/ http://ir.unimas.my/id/eprint/13662/1/COMPLAINT%20BEHAVIOUR%20BY%20GENERATIONS%20%28abstract%29.pdf

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