Market orientation and organizational performance :|bthe impact of service quality a study on hotel industry in Malaysia

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Market orientation and organizational performance :|bthe impact of service quality a study on hotel industry in Malaysia

The general objective of this research was to examine the relationship between market orientation and organizational performance. In addition, service quality was included as a moderator. This study was conducted on hotel industry in Malaysia and 187 set of samples were collected randomly from 55...

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Bibliographic Details
Main Author:	Chin, Chee Hua.
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/13586/ http://ir.unimas.my/id/eprint/13586/6/Chin%20Chee%20Hua%20ft.pdf

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