“Made In China” Products and the Implication of Ethnic
Identification strength

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“Made In China” Products and the Implication of Ethnic Identification strength

This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing “Made in China” products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chinese respondents’ data were collected from loca...

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Bibliographic Details
Main Authors:	Huat, Wei Huang, Ernest Cyril, de Run, Hiram, Ting, Huong Sung, Colin Ting
Format:	Article
Language:	English
Published:	EconJournals 2016
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/13556/ http://ir.unimas.my/id/eprint/13556/1/Huat%20Wei.pdf

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