"Made in China" Products and the implication of Ethnic identification strength

"Made in China" Products and the implication of Ethnic identification strength

This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing “Made in China” products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chinese respondents’ data were collected from local...

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Bibliographic Details
Main Authors: Huat Wei Huang, Ernest Cyril de Run, Hiram Ting, Huong Sung Colin Ting
Format: Article
Language:English
Published: EconJournals 2016
Subjects:
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/13495/
http://ir.unimas.my/id/eprint/13495/7/%E2%80%9CMade%20In%20China%E2%80%9D%20Products%20and%20the%20Implication%20of%20Ethnic%20Identification%20Strength%20%28abstract%29.pdf

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