Design capabilities development in a Malaysian automotive vendor company
Global competition has made manufacturing enhancement saturated. Manufacturers have to find new ways of increasing their competitiveness. A company's capability to conduct design determines the success of innovative products as a main determinant of profit attainment, especially in the technolo...
| Main Authors: | , , , , |
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| Format: | Proceeding |
| Language: | English |
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2015
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| Online Access: | http://ir.unimas.my/id/eprint/13265/ http://ir.unimas.my/id/eprint/13265/1/Design%20Capabilities%20Development%20in%20A%20Malaysian%20%28abstract%29.pdf |
| _version_ | 1848837370095337472 |
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| author | Ana Sakura, Zainal Abidin Rasli, Muslimen Shahrol, Mohamaddan Rosnah, Mohd Yusuff Noorul Amni Qistina, Mohd Daud |
| author_facet | Ana Sakura, Zainal Abidin Rasli, Muslimen Shahrol, Mohamaddan Rosnah, Mohd Yusuff Noorul Amni Qistina, Mohd Daud |
| author_sort | Ana Sakura, Zainal Abidin |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | Global competition has made manufacturing enhancement saturated. Manufacturers have to find new ways of increasing their competitiveness. A company's capability to conduct design determines the success of innovative products as a main determinant of profit attainment, especially in the technological industry. Design capability (DC) is defined as the availability of technical manpower skills and facilities to conduct design, namely, R&D, testing equipment and prototyping facilities, and the presence of technology to support current and future manufacturing innovations. DC is a company unique resource and can be deployed as a strategy to response in any circumstances and enable a company to anticipate future market demands and to manage global challenges. However, not many Malaysian automotive vendors have full in-house DC. Prior studies also found that Malaysian vendors have limited capabilities in finance, technology and facilities which have impeded the DC development. There is a number of critical success factors (CSFs) involved in developing successful DC. Currently, studies on vendors DC, particularly in Malaysia are very limited, making the development process more complicated. A study was conducted in an automotive vendor company that has successfully developed an in-house DC and was able to improve its business performance. Productivity, reputation and the company's competitive advantage were increased. Thus, the DC development of the company was studied and a framework was proposed. This study is to enable other vendor companies to emulate and understand the DC requirements and serve as a guide for other companies intending to develop their DC. |
| first_indexed | 2025-11-15T06:38:35Z |
| format | Proceeding |
| id | unimas-13265 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:38:35Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-132652016-08-31T19:13:03Z http://ir.unimas.my/id/eprint/13265/ Design capabilities development in a Malaysian automotive vendor company Ana Sakura, Zainal Abidin Rasli, Muslimen Shahrol, Mohamaddan Rosnah, Mohd Yusuff Noorul Amni Qistina, Mohd Daud TL Motor vehicles. Aeronautics. Astronautics Global competition has made manufacturing enhancement saturated. Manufacturers have to find new ways of increasing their competitiveness. A company's capability to conduct design determines the success of innovative products as a main determinant of profit attainment, especially in the technological industry. Design capability (DC) is defined as the availability of technical manpower skills and facilities to conduct design, namely, R&D, testing equipment and prototyping facilities, and the presence of technology to support current and future manufacturing innovations. DC is a company unique resource and can be deployed as a strategy to response in any circumstances and enable a company to anticipate future market demands and to manage global challenges. However, not many Malaysian automotive vendors have full in-house DC. Prior studies also found that Malaysian vendors have limited capabilities in finance, technology and facilities which have impeded the DC development. There is a number of critical success factors (CSFs) involved in developing successful DC. Currently, studies on vendors DC, particularly in Malaysia are very limited, making the development process more complicated. A study was conducted in an automotive vendor company that has successfully developed an in-house DC and was able to improve its business performance. Productivity, reputation and the company's competitive advantage were increased. Thus, the DC development of the company was studied and a framework was proposed. This study is to enable other vendor companies to emulate and understand the DC requirements and serve as a guide for other companies intending to develop their DC. 2015 Proceeding PeerReviewed text en http://ir.unimas.my/id/eprint/13265/1/Design%20Capabilities%20Development%20in%20A%20Malaysian%20%28abstract%29.pdf Ana Sakura, Zainal Abidin and Rasli, Muslimen and Shahrol, Mohamaddan and Rosnah, Mohd Yusuff and Noorul Amni Qistina, Mohd Daud (2015) Design capabilities development in a Malaysian automotive vendor company. In: 2015 International Conference on Industrial Engineering and Operations Management (IEOM), 3-5 March 2015. http://ieeexplore.ieee.org/document/7093827/?arnumber=7093827 |
| spellingShingle | TL Motor vehicles. Aeronautics. Astronautics Ana Sakura, Zainal Abidin Rasli, Muslimen Shahrol, Mohamaddan Rosnah, Mohd Yusuff Noorul Amni Qistina, Mohd Daud Design capabilities development in a Malaysian automotive vendor company |
| title | Design capabilities development in a Malaysian automotive vendor company |
| title_full | Design capabilities development in a Malaysian automotive vendor company |
| title_fullStr | Design capabilities development in a Malaysian automotive vendor company |
| title_full_unstemmed | Design capabilities development in a Malaysian automotive vendor company |
| title_short | Design capabilities development in a Malaysian automotive vendor company |
| title_sort | design capabilities development in a malaysian automotive vendor company |
| topic | TL Motor vehicles. Aeronautics. Astronautics |
| url | http://ir.unimas.my/id/eprint/13265/ http://ir.unimas.my/id/eprint/13265/ http://ir.unimas.my/id/eprint/13265/1/Design%20Capabilities%20Development%20in%20A%20Malaysian%20%28abstract%29.pdf |