Information Search and Purchase Intention for "Made in China "Products by Ethnicity

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Information Search and Purchase Intention for "Made in China "Products by Ethnicity

The objective of this research is to examine perception towards the products “Made in China” between the Malays and Chinese. Specifically, it looks into relationship between country-of-origin (COO) image, product knowledge, product involvement with information search and purchase intention. It fur...

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Bibliographic Details
Main Authors:	Huang, Huat Wei, Ernest Cyril, de Run, Hiram, Ting
Format:	Proceeding
Language:	English
Published:	2016
Subjects:	H Social Sciences (General) HJ Public Finance
Online Access:	http://ir.unimas.my/id/eprint/12924/ http://ir.unimas.my/id/eprint/12924/1/Information%20Search.pdf

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