Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective

Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective

Rural tourism is seen as a potential sector in promoting country to the world and at the same time generates incomes to local communities. However, due to the lucrative economic benefits, tourism destination’s sustainability and quality of services is often being ignored. Thus, this study highlights...

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Bibliographic Details
Main Authors: Chee-Hua, Chin, Lo, May-Chiun, Ramayah, T.
Format: Article
Language:English
Published: Canadian Center of Science and Education 2016
Subjects:
HC Economic History and Conditions
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/12863/
http://ir.unimas.my/id/eprint/12863/1/Rural%20Tourism%20Sustainable%20Management%20and%20Destination%20Marketing%20Efforts%20%28abstract%29.pdf

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