The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP)

The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP)

The Economic Transformation Programme (ETP) is a strategic plan by the Malaysian Government to transform the tourism sector into a high-yield industry by 2020. It is vital to understand the perception of international tourists on the Government’s initiatives in transforming the industry. Hence, th...

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Bibliographic Details
Main Authors: Nair, Vikneswaran, Lo, May-Chiun, Sanjit, Singh
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
H Social Sciences (General)
HC Economic History and Conditions
Online Access:http://ir.unimas.my/id/eprint/12801/
http://ir.unimas.my/id/eprint/12801/1/The%20international%20tourists%E2%80%99%20perspective%20on%20Malaysia%E2%80%99s%20Economic%20%28abstract%29.pdf

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