The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP)
The Economic Transformation Programme (ETP) is a strategic plan by the Malaysian Government to transform the tourism sector into a high-yield industry by 2020. It is vital to understand the perception of international tourists on the Government’s initiatives in transforming the industry. Hence, th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12801/ http://ir.unimas.my/id/eprint/12801/1/The%20international%20tourists%E2%80%99%20perspective%20on%20Malaysia%E2%80%99s%20Economic%20%28abstract%29.pdf |
| _version_ | 1848837276358934528 |
|---|---|
| author | Nair, Vikneswaran Lo, May-Chiun Sanjit, Singh |
| author_facet | Nair, Vikneswaran Lo, May-Chiun Sanjit, Singh |
| author_sort | Nair, Vikneswaran |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The Economic Transformation Programme (ETP) is a strategic plan by the Malaysian Government to transform the tourism
sector into a high-yield industry by 2020. It is vital to understand the perception of international tourists on the Government’s
initiatives in transforming the industry. Hence, this study aims to explore the international tourists’ perception on transformation
of the Malaysian tourism industry based on Malaysia’s ETP. A practical insight of the characteristics of the Malaysian tourism
industry development comparing to the neighbouring countries are provided. Survey data were gathered from a sample of 333
respondents. The findings revealed that affordable luxury, family fun, events, entertainment, spa, and sports, and also business
tourism have positive impact on transforming the Malaysian tourism industry into high-yield. Thus, it is concluded that the
direction of ETP is in line with the perception of the international tourists. ETP can drive the tourism sector to become a highyield
industry. |
| first_indexed | 2025-11-15T06:37:05Z |
| format | Article |
| id | unimas-12801 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:37:05Z |
| publishDate | 2014 |
| publisher | Elsevier Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-128012017-11-07T00:57:29Z http://ir.unimas.my/id/eprint/12801/ The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP) Nair, Vikneswaran Lo, May-Chiun Sanjit, Singh H Social Sciences (General) HC Economic History and Conditions The Economic Transformation Programme (ETP) is a strategic plan by the Malaysian Government to transform the tourism sector into a high-yield industry by 2020. It is vital to understand the perception of international tourists on the Government’s initiatives in transforming the industry. Hence, this study aims to explore the international tourists’ perception on transformation of the Malaysian tourism industry based on Malaysia’s ETP. A practical insight of the characteristics of the Malaysian tourism industry development comparing to the neighbouring countries are provided. Survey data were gathered from a sample of 333 respondents. The findings revealed that affordable luxury, family fun, events, entertainment, spa, and sports, and also business tourism have positive impact on transforming the Malaysian tourism industry into high-yield. Thus, it is concluded that the direction of ETP is in line with the perception of the international tourists. ETP can drive the tourism sector to become a highyield industry. Elsevier Ltd. 2014 Article PeerReviewed text en http://ir.unimas.my/id/eprint/12801/1/The%20international%20tourists%E2%80%99%20perspective%20on%20Malaysia%E2%80%99s%20Economic%20%28abstract%29.pdf Nair, Vikneswaran and Lo, May-Chiun and Sanjit, Singh (2014) The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP). Procedia - Social and Behavioral Sciences, 144. pp. 433-445. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S1877042814042414 doi:10.1016/j.sbspro.2014.07.313 |
| spellingShingle | H Social Sciences (General) HC Economic History and Conditions Nair, Vikneswaran Lo, May-Chiun Sanjit, Singh The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP) |
| title | The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP) |
| title_full | The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP) |
| title_fullStr | The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP) |
| title_full_unstemmed | The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP) |
| title_short | The international tourists’ perspective on Malaysia’s Economic Transformation Programme (ETP) |
| title_sort | international tourists’ perspective on malaysia’s economic transformation programme (etp) |
| topic | H Social Sciences (General) HC Economic History and Conditions |
| url | http://ir.unimas.my/id/eprint/12801/ http://ir.unimas.my/id/eprint/12801/ http://ir.unimas.my/id/eprint/12801/ http://ir.unimas.my/id/eprint/12801/1/The%20international%20tourists%E2%80%99%20perspective%20on%20Malaysia%E2%80%99s%20Economic%20%28abstract%29.pdf |