What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café

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What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café

Notwithstanding the rise of trendy coffee café, little is done to investigate revisit intention towards the café in the context of developing markets. In particular, there is a lack of study which provides theoretical and practical explanation to the perceptions and behaviours of infrequent customer...

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Bibliographic Details
Main Authors:	Ting, Hiram, Thurasamy, Ramayah
Format:	Article
Language:	English
Published:	Springer 2016
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/12523/ http://ir.unimas.my/id/eprint/12523/1/What%20matters%20-%20Copy.pdf

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