Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences

Mobile Guide technologies in public spaces, particularly museum are not new and have changed the way visitors’ access information during their visit. Smartphone applications (apps) are increasingly popular because it can be accessed before, during and after the museum visits. This has impacted the w...

Full description

Bibliographic Details
Main Authors: Mohd Kamal, Othman, Ng, Ee Young, Shaziti, Aman
Format: Article
Language:English
Published: Faculty of Cognitive Sciences & Human Development UNIMAS 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/12467/
http://ir.unimas.my/id/eprint/12467/7/Viewing%20Islamic%20Art%20Museum%20Exhibits%20on%20the%20SmartPhone%20%28abstract%29.pdf
_version_ 1848837204430815232
author Mohd Kamal, Othman
Ng, Ee Young
Shaziti, Aman
author_facet Mohd Kamal, Othman
Ng, Ee Young
Shaziti, Aman
author_sort Mohd Kamal, Othman
building UNIMAS Institutional Repository
collection Online Access
description Mobile Guide technologies in public spaces, particularly museum are not new and have changed the way visitors’ access information during their visit. Smartphone applications (apps) are increasingly popular because it can be accessed before, during and after the museum visits. This has impacted the way exhibitions are designed and the resulting visitor experience. Therefore, it is important to measure what effect the use of smartphone technology has on visitor experience. An “in the wild” study was conducted to investigate visitor experience in Islamic Art museum, both with and without Islamic Arts Museum Malaysia (IAMM) Mobile Guide (smartphone apps). A total of 55 participants took part in the study. The Museum Experience Scale (MES) was used to measure visitor experience, whilst the Multimedia Guide Scale (MMGS) was used to measure visitors’ experiences with the IAMM Mobile Guide. Results showed that scores on all components of MES suggested a positive experience at the IAMM with the component of meaningful experience being the highest score, followed by the component of knowledge and learning. Scores on the MMGS also showed a positive experience in using the mobile guide with learnability and control scored the highest, followed by general usability.
first_indexed 2025-11-15T06:35:57Z
format Article
id unimas-12467
institution Universiti Malaysia Sarawak
institution_category Local University
language English
last_indexed 2025-11-15T06:35:57Z
publishDate 2015
publisher Faculty of Cognitive Sciences & Human Development UNIMAS
recordtype eprints
repository_type Digital Repository
spelling unimas-124672016-06-27T01:58:28Z http://ir.unimas.my/id/eprint/12467/ Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences Mohd Kamal, Othman Ng, Ee Young Shaziti, Aman B Philosophy (General) H Social Sciences (General) HN Social history and conditions. Social problems. Social reform HT Communities. Classes. Races Mobile Guide technologies in public spaces, particularly museum are not new and have changed the way visitors’ access information during their visit. Smartphone applications (apps) are increasingly popular because it can be accessed before, during and after the museum visits. This has impacted the way exhibitions are designed and the resulting visitor experience. Therefore, it is important to measure what effect the use of smartphone technology has on visitor experience. An “in the wild” study was conducted to investigate visitor experience in Islamic Art museum, both with and without Islamic Arts Museum Malaysia (IAMM) Mobile Guide (smartphone apps). A total of 55 participants took part in the study. The Museum Experience Scale (MES) was used to measure visitor experience, whilst the Multimedia Guide Scale (MMGS) was used to measure visitors’ experiences with the IAMM Mobile Guide. Results showed that scores on all components of MES suggested a positive experience at the IAMM with the component of meaningful experience being the highest score, followed by the component of knowledge and learning. Scores on the MMGS also showed a positive experience in using the mobile guide with learnability and control scored the highest, followed by general usability. Faculty of Cognitive Sciences & Human Development UNIMAS 2015-09-01 Article PeerReviewed text en http://ir.unimas.my/id/eprint/12467/7/Viewing%20Islamic%20Art%20Museum%20Exhibits%20on%20the%20SmartPhone%20%28abstract%29.pdf Mohd Kamal, Othman and Ng, Ee Young and Shaziti, Aman (2015) Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences. Journal of Cognitive Sciences and Human Development, 1 (1). pp. 102-118. ISSN 2462-1153 http://publisher.unimas.my/ojs/index.php/JCSHD
spellingShingle B Philosophy (General)
H Social Sciences (General)
HN Social history and conditions. Social problems. Social reform
HT Communities. Classes. Races
Mohd Kamal, Othman
Ng, Ee Young
Shaziti, Aman
Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences
title Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences
title_full Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences
title_fullStr Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences
title_full_unstemmed Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences
title_short Viewing Islamic Art Museum Exhibits on the SmartPhone: Re-examining Visitors’ Experiences
title_sort viewing islamic art museum exhibits on the smartphone: re-examining visitors’ experiences
topic B Philosophy (General)
H Social Sciences (General)
HN Social history and conditions. Social problems. Social reform
HT Communities. Classes. Races
url http://ir.unimas.my/id/eprint/12467/
http://ir.unimas.my/id/eprint/12467/
http://ir.unimas.my/id/eprint/12467/7/Viewing%20Islamic%20Art%20Museum%20Exhibits%20on%20the%20SmartPhone%20%28abstract%29.pdf