Decomposing market orientation and its
relationship to innovativeness of SMEs in Malaysia:
the moderating effects of market turbulence

QR Code

Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence

This study aims to investigate the relationship between market orientation and innovativeness, and the moderating effects of market turbulence in the context of Malaysian SMEs. Market orientation comprises three dimensional constructs, the customer orientation, competitor orientation, and interf...

Full description

Bibliographic Details
Main Authors:	Shiaw, Tong Ha, Lo, May-Chiun, T., Ramayah
Format:	Article
Language:	English
Published:	Inderscience Enterprises Ltd. 2016
Subjects:	HF Commerce
Online Access:	http://ir.unimas.my/id/eprint/12325/ http://ir.unimas.my/id/eprint/12325/1/Shiaw.pdf

Similar Items

Marketing of innovation in turbulent market: introduction of an ambidextrous marketing innovation paradigm
by: Nezakati, Hossein *, et al.
Published: (2015)

Does market turbulence moderate the impact of relationship competency on small retail firm’s performances
by: Wong, Kiong Kin *, et al.
Published: (2019)

Relationship between Knowledge Management and Organizational Performance: A Test on SMEs in Malaysia
by: Ha, Shiaw-Tong, et al.
Published: (2016)

Market orientation, service quality and organizational performance in service organizations in Malaysia
by: T., Ramayah, et al.
Published: (2011)

The Relationship Between Market Orientation And Export Performance: The Mediation Impact Of Export Marketing Management Competency And The Moderating Effect Of Environmental Factors
by: Sefnedi, Sefnedi
Published: (2007)

Sustaining the Innovation Culture in SMEs: The Importance of Organisational Culture, Organisational Learning and Market Orientation
by: Halim, Hasliza Abdul, et al.
Published: (2019)

The novel concepts and practices of firm innovativeness: the mediating and moderating impacts
by: Abang Azlan, Mohamad, et al.
Published: (2016)

Mentoring and job satisfaction in Malaysian SMEs
by: Lo, May-Chiun, et al.
Published: (2011)

Does market orientation lead to higer service quality provision and performance? A study among service organizations in Nothern Malaysia
by: T., Ramayah, et al.
Published: (2010)

Entrepreneurial orientation of SMEs in Labuan and its effects on performance
by: Ricardo, Baba, et al.
Published: (2011)

Examining the Effects of Leadership, Market Orientation and Leader Member Exchange (LMX) on Organisational Performance
by: Lo, May-Chiun, et al.
Published: (2015)

The moderating roles of digital marketing and e- commerce on the relationship between it business alignment factors and smes performance in Baghdad City of Iraq
by: Salim, Ali Mechman
Published: (2022)

Digital marketing strategies to improve business performance of Malaysia SMEs
by: Azizan, Azit, et al.
Published: (2021)

Innovation Marketing Strategy of Fashion Industries in Bahrain
by: Abdulaziz, Emad Saleh
Published: (2016)

Employee retention, market orientation, and organizational performance – An empirical study
by: Fatema Johara,, et al.
Published: (2018)

The Relationship Between Market Orientation And Export Performance : The Mediation Impact Of Export Marketing Management Competency And The Moderating Effect Of Environmental Factors [HF1416.6.I5 S453 2007 f rb ].
by: Sefnedi, Sefnedi
Published: (2007)

Rural Tourism Sustainable Management and Destination Marketing Efforts: Key Factors from Communities’ Perspective
by: Chee-Hua, Chin, et al.
Published: (2016)

Nexus among green entrepreneurship orientation, green ambidexterity innovation, green technological turbulence and green performance: moderated-mediation evidence from malaysian manufacturing SMEs
by: Hossain, Mohammad Imtiaz, et al.
Published: (2024)

Preliminary study of market value coverage influence on hand phone market diffusion, moderated by classified generation - Malaysia evidence
by: Nezakati, Hossein *, et al.
Published: (2013)

Community perceptions on the usage of digital marketing for homestays: the case of Ba'Kealan, Malaysia
by: Cheuk, Sharon, et al.
Published: (2017)

Bases of power and influence tactics : a test of congruence hypotheses [HF5549.A3 L795 2007 f rb]
by: Lo, May Chiun
Published: (2007)

Exploring the barriers to digital marketing adoption at the rural tourism destination of Long Lamai, Sarawak
by: Cheuk, Sharon, et al.
Published: (2017)

Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: an exploratory study
by: Cheuk, Sharon, et al.
Published: (2017)

Effect of innovation orientation of high-tech SMEs “small and mid-sized enterprises in China” on innovation performance
by: Tong, Tong, et al.
Published: (2022)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
by: Sim, Hock Seng
Published: (2006)

Best Paper Award, 6th Asia Pacific Marketing Management Conference, Local Communities' Relationship Quality and Economic Sustainability in Sarawak Rural Tourism Destination
by: Lo, May-Chiun
Published: (2016)

Innovativeness, market intelligence practices, and firm performance of small- and medium-sized tour operators
by: Yap, C. S., et al.
Published: (2018)

Market orientation and organizational performance :|bthe impact of service quality a study on hotel industry in Malaysia
by: Chin, Chee Hua.
Published: (2012)

A Research on Market Orientation of SMES in India: A Qualitiative Approach.
by: Jaggi, Rajiv Raja
Published: (2007)

Exploring market value coverage (4A) in adoption of diffusion of innovations (Prepared food industries)
by: Nezakati, Hossein *, et al.
Published: (2010)

Bitcoin and stock markets: A revisit of relationship
by: Mohd Thas Thaker, Hassanudin *, et al.
Published: (2020)

Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities And The Moderating Effect Of Institutional Context
by: Ibrahim Balal, Siddig Balal
Published: (2011)

The Relationships Between Entrepreneurial Attitude Orientation, Market Orientation, Entrepreneurial Competencies, Competitve Intelligence And Innovative Performance
by: Abdul Mohsin, Ainul Mohsein
Published: (2015)

Self-leadership and organisational innovativeness : The mediating role of innovative behavior and the moderating role of environmental dynamism / Norsyima Ismail
by: Ismail, Norsyima
Published: (2012)

Innovativeness and Consumer Involvement in the Chinese Market
by: Hynes, Niki, et al.
Published: (2006)

Resistance To Change And Erp Implementation Success: The Moderating Role Of Change Management Initiatives
by: U. Ahmed, Zafar, et al.
Published: (2006)

Characteristics of decomposed waste in landfill
by: Bari, Md. Niamul, et al.
Published: (2007)

The automobile industry in Malaysia : its taxation and market trends / Khadijah Mohd Isa.
by: Mohd Isa, Khadijah
Published: (2004)

Vertical Integration and its Impact on Market Orientation
by: Laboure, Alice
Published: (2009)

Firm survival through a crisis: the influence of market orientation, marketing innovation and business strategy
by: Naidoo, Vik
Published: (2010)