Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence
This study aims to investigate the relationship between market orientation and innovativeness, and the moderating effects of market turbulence in the context of Malaysian SMEs. Market orientation comprises three dimensional constructs, the customer orientation, competitor orientation, and interf...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12325/ http://ir.unimas.my/id/eprint/12325/1/Shiaw.pdf |
| _version_ | 1848837174927032320 |
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| author | Shiaw, Tong Ha Lo, May-Chiun T., Ramayah |
| author_facet | Shiaw, Tong Ha Lo, May-Chiun T., Ramayah |
| author_sort | Shiaw, Tong Ha |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | This study aims to investigate the relationship between market
orientation and innovativeness, and the moderating effects of market turbulence
in the context of Malaysian SMEs. Market orientation comprises three
dimensional constructs, the customer orientation, competitor orientation, and
interfuncional coordination. Data was gathered through self-administered
questionnaires and a total of 180 respondents comprising owners and managers
of small and medium sized enterprises participated in this study.
Smart PLS 2.0 (M3) was employed to assess the proposed model through path
modelling and bootstrapping technique. The results showed that customer
orientation, competitor orientation and interfunctional coordination are
positively related to innovativeness. Also, market turbulence was found to have
moderated the relationship between customer orientation and innovativeness.
Interestingly, the findings revealed that market turbulence negatively
moderated the relationship between interfunctional coordination and
innovativeness. Implications of the findings, limitations of the study and
directions for future research are further discussed. |
| first_indexed | 2025-11-15T06:35:28Z |
| format | Article |
| id | unimas-12325 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:35:28Z |
| publishDate | 2016 |
| publisher | Inderscience Enterprises Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-123252021-06-09T16:02:21Z http://ir.unimas.my/id/eprint/12325/ Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence Shiaw, Tong Ha Lo, May-Chiun T., Ramayah HF Commerce This study aims to investigate the relationship between market orientation and innovativeness, and the moderating effects of market turbulence in the context of Malaysian SMEs. Market orientation comprises three dimensional constructs, the customer orientation, competitor orientation, and interfuncional coordination. Data was gathered through self-administered questionnaires and a total of 180 respondents comprising owners and managers of small and medium sized enterprises participated in this study. Smart PLS 2.0 (M3) was employed to assess the proposed model through path modelling and bootstrapping technique. The results showed that customer orientation, competitor orientation and interfunctional coordination are positively related to innovativeness. Also, market turbulence was found to have moderated the relationship between customer orientation and innovativeness. Interestingly, the findings revealed that market turbulence negatively moderated the relationship between interfunctional coordination and innovativeness. Implications of the findings, limitations of the study and directions for future research are further discussed. Inderscience Enterprises Ltd. 2016 Article PeerReviewed text en http://ir.unimas.my/id/eprint/12325/1/Shiaw.pdf Shiaw, Tong Ha and Lo, May-Chiun and T., Ramayah (2016) Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence. Journal for International Business and Entrepreneurship Development, 9 (3). ISSN 1747-6763 |
| spellingShingle | HF Commerce Shiaw, Tong Ha Lo, May-Chiun T., Ramayah Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia: the moderating effects of market turbulence |
| title | Decomposing market orientation and its
relationship to innovativeness of SMEs in Malaysia:
the moderating effects of market turbulence |
| title_full | Decomposing market orientation and its
relationship to innovativeness of SMEs in Malaysia:
the moderating effects of market turbulence |
| title_fullStr | Decomposing market orientation and its
relationship to innovativeness of SMEs in Malaysia:
the moderating effects of market turbulence |
| title_full_unstemmed | Decomposing market orientation and its
relationship to innovativeness of SMEs in Malaysia:
the moderating effects of market turbulence |
| title_short | Decomposing market orientation and its
relationship to innovativeness of SMEs in Malaysia:
the moderating effects of market turbulence |
| title_sort | decomposing market orientation and its
relationship to innovativeness of smes in malaysia:
the moderating effects of market turbulence |
| topic | HF Commerce |
| url | http://ir.unimas.my/id/eprint/12325/ http://ir.unimas.my/id/eprint/12325/1/Shiaw.pdf |