Kajian terhadap motif pelajar perempuan dalam penggunaan facebook dan ketagihan facebook
Facebook is the most popular social networking site among Malaysian as well as throughout the world. Facebook has now become a daily basic need especially among university students as it is a convenient medium to deliver information and socialize when online. Nevertheless, frequent use of Facebook...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2015
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| Online Access: | http://ir.unimas.my/id/eprint/12282/ http://ir.unimas.my/id/eprint/12282/1/Kajian%20terhadap%20motif%20pelajar%20perempuan%20dalam%20penggunaan%20facebook%20dan%20ketagihan%20facebook%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/12282/8/SHARlFAH%20NAZA%20TUL%20FAZIERA%20BINTI%20SYED%20PUTRA%20%28fulltext%29.pdf |
| Summary: | Facebook is the most popular social networking site among Malaysian as well as throughout the world.
Facebook has now become a daily basic need especially among university students as it is a convenient
medium to deliver information and socialize when online. Nevertheless, frequent use of Facebook may
lead to Facebook addiction. The phenomenon of Facebook addiction in Malaysia is rising among
university students, particularly female students. Hence, the objective of this study was to investigate the
relationship between the motives of Facebook usage and Facebook addiction. A total of300 female
students from University in Sarawak participated as the respondents in this study. Findings showed that
there were significant relationships between four out of five motives; to pass time, companionship,
entertainment and communication with Facebook addiction. Meanwhile, regression analysis showed that
the dominant motives that lead to Facebook addiction were entertainment and to pass time. |
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