Guesthouse customer satisfaction analysis using quantitative kano model

Guesthouse customer satisfaction analysis using quantitative kano model

Customer satisfaction is the biggest contemporary challenge in the service industries. Service quality and customer satisfaction are generally regarded as the key factors in influencing the loyalty and customer retention. A good perception is retained when an organization supplies goods and servi...

Full description

Bibliographic Details
Main Author: Ng, Pei Wen
Format: Final Year Project Report / IMRAD
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2015
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/12163/
http://ir.unimas.my/id/eprint/12163/1/Guesthouse%20customer%20satisfaction%20analysis%20using%20quantitative%20kano%20model%20%2824pgs%29.pdf
http://ir.unimas.my/id/eprint/12163/2/Guesthouse%20customer%20satisfaction%20analysis%20using%20quantitative%20kano%20model%20%28fulltext%29.pdf

Similar Items

Similar Items