Interactive directory using augmented reality in shopping mall
In a shopping mall, directory plays an important role in guiding people to their destination and provides related details about the location of destination in the shopping mall. In this research, Augmented Reality (AR) technology is applied in the directory of shopping mall in order to provide th...
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2015
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12155/ http://ir.unimas.my/id/eprint/12155/12/Interactive%20directory%20using%20augmented%20reality%20in%20shopping%20mall%20%28fulltext%29.pdf |
| _version_ | 1848837137537957888 |
|---|---|
| author | Chan, Jia Ee |
| author_facet | Chan, Jia Ee |
| author_sort | Chan, Jia Ee |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | In a shopping mall, directory plays an important role in guiding people to their destination and
provides related details about the location of destination in the shopping mall. In this research,
Augmented Reality (AR) technology is applied in the directory of shopping mall in order to
provide the users a more interesting and remarkable experience when they are using the
directory in the shopping mall. Besides, the virtual 3D models or objects that appear on the AR
directory give a more entertaining experience to the users compared to the conventional
directory in shopping mall. Therefore, the interactive AR directory that combined virtual
objects with real world environment enables users to memorise the location and related details
of their destination better through the interactivity experience with the interactive AR directory.
In the system of interactive AR directory, the shops’ logo is used as the image target and the
virtual objects that involved are the related 3D models and information of the shop. On the other
hand, in this research, Rapid Application Development (RAD) model is used to develop the
system and technical evaluation is conducted in order to test the system’s usability and
understand how several issues such as the markers’ orientation, lighting conditions, phone
camera’s resolution, and so on can affect the efficiency of the interactive AR directory. |
| first_indexed | 2025-11-15T06:34:53Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-12155 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T06:34:53Z |
| publishDate | 2015 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-121552025-05-09T06:46:01Z http://ir.unimas.my/id/eprint/12155/ Interactive directory using augmented reality in shopping mall Chan, Jia Ee H Social Sciences (General) In a shopping mall, directory plays an important role in guiding people to their destination and provides related details about the location of destination in the shopping mall. In this research, Augmented Reality (AR) technology is applied in the directory of shopping mall in order to provide the users a more interesting and remarkable experience when they are using the directory in the shopping mall. Besides, the virtual 3D models or objects that appear on the AR directory give a more entertaining experience to the users compared to the conventional directory in shopping mall. Therefore, the interactive AR directory that combined virtual objects with real world environment enables users to memorise the location and related details of their destination better through the interactivity experience with the interactive AR directory. In the system of interactive AR directory, the shops’ logo is used as the image target and the virtual objects that involved are the related 3D models and information of the shop. On the other hand, in this research, Rapid Application Development (RAD) model is used to develop the system and technical evaluation is conducted in order to test the system’s usability and understand how several issues such as the markers’ orientation, lighting conditions, phone camera’s resolution, and so on can affect the efficiency of the interactive AR directory. Universiti Malaysia Sarawak, (UNIMAS) 2015 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/12155/12/Interactive%20directory%20using%20augmented%20reality%20in%20shopping%20mall%20%28fulltext%29.pdf Chan, Jia Ee (2015) Interactive directory using augmented reality in shopping mall. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | H Social Sciences (General) Chan, Jia Ee Interactive directory using augmented reality in shopping mall |
| title | Interactive directory using augmented reality in shopping mall |
| title_full | Interactive directory using augmented reality in shopping mall |
| title_fullStr | Interactive directory using augmented reality in shopping mall |
| title_full_unstemmed | Interactive directory using augmented reality in shopping mall |
| title_short | Interactive directory using augmented reality in shopping mall |
| title_sort | interactive directory using augmented reality in shopping mall |
| topic | H Social Sciences (General) |
| url | http://ir.unimas.my/id/eprint/12155/ http://ir.unimas.my/id/eprint/12155/12/Interactive%20directory%20using%20augmented%20reality%20in%20shopping%20mall%20%28fulltext%29.pdf |